On Tuesday, October 11, Power Test President Pat Koppa joined with business leaders from around the state to lead an export panel on the growth of manufacturers through exports.  Moderated by Lieutenant Governor Rebecca Kleefisch, this panel discussed the opportunities and challenges associated with globalization. Over 125 audience members attended the free event and Mr. Koppa was happy to share his insight to help other small business owners from around the state.

“Power Test is an industry leader in dynamometers, but more than that we’ve been exporting our products for more than 30 years,” said Koppa.  “We see it as a responsibility to share our experiences and help Wisconsin businesses avoid some of the challenges we’ve faced and overcome.”

The panel centered on the export process and the resources available to businesses looking to make an impact abroad. Mr. Koppa, alongside Jeff Mueller (CEO, Broan-Nutone) and Jim Zaiser (President, Hydro Thermal) discussed the ExporTech program, Wisconsin State resource support, language localization and market evaluation techniques for more than an hour.

After the export panel there was a brief Q&A with Eric Steimer, Championship Manager of the 2017 U.S. Open Championship to explore the intricacies of planning a massive event with a global audience.  To close the morning, attendees were invited to tour the state-of-the-art facilities at Signicast and see their innovative processes in action. A special thanks to Signicast and Lt. Gov. Kleefisch as they graciously hosted and moderated a successful morning.

Overall, this event provides an outlet for Wisconsin businesses to collaborate and improve their standing in a growing global economy. To grow, small businesses lean on the strength of the community around them and rely on a statewide reputation of excellence. Power Test is honored with the opportunity to share their experiences and is proud to Make It Better for its community.